In 2017 Express partnered with their favorite model, Karlie Kloss, to design and launch her own line of apparel. I designed the digital experience for this launch including a landing page, teaser & launch emails, social posts, and paid ads.
Learn MoreThe Express x Karlie Kloss landing page featured Karlie in her signature collection and utilized her hand-drawn heart icon and animated gifs to bring the experience to life.
The campaign was supported by a robust social content calendar.
The campaign consisted of assets for landing pages, category pages, homepage placements, emails, social, display, and affiliate ads.