For the holiday season at Express, I designed a campaign optimized for multiple lifestyle segments. As the season progressed my team used this framework to design multiple options which allowed us to pivot quickly as the business read performance and adjusted our promo cadence.

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Holiday Landing Page

The launch landing page featured collections for party, cozy, and outdoor outfits as well as a link to our Holiday Gift Guide.


Gift Guide

The Holiday Campaign was supported by a gift guide curated by gender and price-point.

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