Nordstrom · 2010
When Nordstrom partnered with Michael Bublé during his Crazy Love tour we decided we wanted to give his fans a comprehensive guide to the perfect evening. We created the 'Plan Your Night' feature which allowed customers to browse a selection of outfits, from dressy to casual, that were inspired by different Michael Bublé songs (and we even gave her the option of listening to the song while she shopped). We also included a mens dressing guide, links to popular restaurants in the area, a chance to follow where Michael was on tour, and a selection of our videos starring the man himself. The main feature lived as a landing page on Nordstrom's site and was represented on social media as a custom Facebook tab.
Nordstrom · August 2010
For Nordstrom's new arrivals in Fall of 2010 we wanted to give our customer a fun and engaging way of exploring the hottest trends. We created the 'Your Style Story' feature which presented the customer with a mad-libs styled tale that she could customize by dragging words into the provided blanks. Each blank was secretly tied to a specific product category, and each answer was tied to one of three trend levels from traditional to fashionista. Upon completion of the story, the customer would be presented with her own custom collection of items based on the content of her story. She could download and share her creation, shop the items presented, browse our newest catalog, or start from scratch to see what new layouts she could create.