Nordstrom · 2010
When Nordstrom partnered with Michael Bublé during his Crazy Love tour we decided we wanted to give his fans a comprehensive guide to the perfect evening. We created the 'Plan Your Night' feature which allowed customers to browse a selection of outfits, from dressy to casual, that were inspired by different Michael Bublé songs (and we even gave her the option of listening to the song while she shopped). We also included a mens dressing guide, links to popular restaurants in the area, a chance to follow where Michael was on tour, and a selection of our videos starring the man himself. The main feature lived as a landing page on Nordstrom's site and was represented on social media as a custom Facebook tab.