Coldwater Creek · Spring 2012
My first project at Coldwater Creek was the Spring 2012 Trend Report. Coldwater had recruited me to elevate their online features and help present their brand through an editorial lens. This was accomplished for Spring by creating an interactive lookbook that spoke directly to the top seasonal trends while providing style advice and rich product details. Each section included a brief description of the trend while animated icons could be clicked to expose more information about the item or launch a video modal.